Giving away promotional pens as gifts to your customers can make them feel welcome. Pens make nice gifts and the law of reciprocity will ensure that customers will feel obliged to return this kind gesture. Many businesses, whether small or large, already offer free promotional pens as gifts to their favourite customers. Some entrepreneurs include the cheapest promotional pens as part of a freebies package, for particular promotions or events that their businesses may run. Whatever the case, a simple idea like a pen will somewhat help toward increasing the popularity and growth of your business.
How exactly do you choose the right type of pen for your promotion? Cheap promotional pens include many different models, such as Contour Metal Pens, Top stick Ball pens, Triangular Highlighters and many more. Consider what is appropriate for the type of business you have, and what is right for your budget. For instance, choosing expensive pens which need a cartridge isn’t perhaps the best solution for small or upcoming businesses. In such cases, the best choice would probably be a plastic pen with your logo or business name printed across it.
Read on to learn how to choose the best pen for your business’s promotion.
Choosing a Promotional Pen
While all customers will likely appreciate the polished and luxurious designs of a Cross or Parker pen, they aren’t always economically viable as a choice for business promotion. These pens are expensive and it is probably only worth considering giving them away in special circumstances.
It is wise to start your promotions with cheaper models, which are most likely made of plastic and cannot be refilled. Printing your own brand name on these models is easy, though sometimes space is lacking as these pens can be quite thin. When shopping around for plastic pens, make sure that they aren’t too flimsy and that they are at least wide enough to fit any logos or business name.
Other popular brands include Lamy, Balmain, Quill and Senator, though these are probably as expensive as Parker and Cross. As mentioned, these types of pens are used for specific promotions, like a gift for a 100th customer or a “most loyal” customer present.
Don’t forget to compare prices between different shops, so that you get the best cheapest promotional pens deal when buying pens in bulk. Some shops feature special deals exclusively for businesses, and they also offer cards and other stationary so this might be worth investigating.
Other Things To Consider
If you choose a specialist service you might not find the quality cheapest promotional pens, but the quality will certainly be worth it. These shops are similar to the ones which design custom T-shirts, mugs or other promotional material, so while they may end up costing more it will also mean a better product overall.
Consider designing your own promo-pens online, and then ordering directly from these shops. Some will also offer samples, so you can try the merchandise out before deciding whether it is for you or not. This is important so you can determine quality.
In any case, remember to always bear in mind the nature of your shop, business or service, and choose adequate promotional material for your customers. This is also true of pens, which come in a variety of shapes and sizes; whether cheap or luxurious, your customers will be impressed nonetheless.
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